About ADA

Casual but Pop

ADA is a Swiss brand that transforms everyday accessories into bold statements of style. Each piece is thoughtfully handcrafted, designed to be modular, functional, and always infused with color.

Craftsmanship Meets Design

Every chain is handmade with precision and durability in mind. From carefully chosen materials to our signature hardware, ADA ensures that each detail not only looks refined but stands the test of time.

Why ADA?

Modular design: mix, match, and personalize your setup
A curated palette: colors that inspire confidence and individuality
Swiss quality: crafted with care, built to last

More Than Accessories

ADA is about self-expression. From our Key2Chain system to Color Consulting services, we help you discover shades and styles that feel true to you – because the right color can transform the way you move through the world.

Join the Journey

Explore the collection, find your perfect tone, and let ADA bring a pop of color into your everyday life.

Our Philosophy

We believe accessories should do more than serve a purpose – they should tell a story. With ADA, color becomes your language, allowing you to express who you are in a way that feels effortless, modern, and uniquely yours.